Our Story

Who we are
We're a young couple, parents to a little boy and girl, building a life in the United States far from the families we grew up with.
When we moved here a few years ago, we began to understand how much the ordinary moments back home meant to us.
Conversations around the table. Familiar voices. Time together that felt so simple then, but means everything now.
I'm Sarah, an architecture graduate and artist. Drawing has always been my way of expressing feelings I couldn't quite put into words. As we missed home and watched our own children grow, my husband and I had an idea: what if we could turn those feelings into something we could keep close?
That idea became MIMORI.

OUR GOALS
Our goal is to turn meaningful memories into something you can wear, gift, and keep close.
Through MIMORI Originals, we create illustrated sweatshirts that help you recognize your own story in everyday moments. Through MIMORI Customs, we turn the stories you share with us into personal embroidered designs.
We want each piece to feel comfortable, meaningful, and easy to wear—and each gift to say something personal: “I remember,” “you matter,” or “this is us.”
As a family business, we’re building MIMORI around a simple purpose: helping you celebrate the people, places, and moments you never want to forget.